2018 McLaren 720S Atlantic Blue by MSO

Rhapsody in Atlantic Blue: bespoke McLaren 720S by McLaren Special Operations unveiled at Geneva International Motor Show
Unique McLaren Special Operations (MSO) commission specially for the 88th Geneva International Motor Show
McLaren extreme performance with an accent on luxury
Celebrating one year of MSO-crafted second-generation Super Series models
An award-filled year on from its world premiere at the 87th Geneva International Motor Show, the McLaren 720S is again taking the Geneva spotlight with a breathtaking-in-blue bespoke creation from McLaren Special Operations (MSO).

Combining the deepest of deep blue paint finishes specially formulated for the car with a classic Saddle Tan leather interior, the McLaren 720S in Atlantic Blue by MSO presents the dynamism of the McLaren Super Series wrapped up in a timeless, luxury-accented allure.

McLaren Special Operations’ latest creation comes a year after MSO’s first bespoke project on the second-generation Super Series, the 720S Velocity by MSO, which was shown in Geneva in 2017. With a fusion of Volcano Red and Nerello Red paint colours, its explosive looks more than matched its performance. In the 12 months since – during which time the 720S has garnered five-star road test verdicts as well as awards including the world’s most beautiful supercar – few of the nearly 1,500 McLaren 720S delivered since launch have not borne at least some MSO influence. The earliest build allocation for a ‘standard’ car is currently July of this year.

The Atlantic Blue body provides a fresh interpretation of the ‘shrink-wrapped’ design language introduced for the 720S, which features innovative aerodynamics, smoothly sculpted surfaces and iconic double-hinged dihedral doors. Commissioned for the 88th Geneva Motor Show, this latest MSO project showcases both the boundless extent of MSO’s bespoke craftsmanship and the MSO Defined range of personalisation choices – options that have allowed 720S buyers such creative expression in realising their own perfect Super Series model.

“Every 720S produced by MSO is elegant and distinctive and a large part of that is because they are different in some way from all the others, with each car a unique expression of the owner’s taste,” commented Ansar Ali, Managing Director of McLaren Special Operations, “At MSO, we celebrate that difference by showing cars like the Atlantic Blue 720S – a world of McLaren possibilities made stunningly real.”

MSO’s hand-crafted artistry is able to fulfil McLaren clients’ most demanding expectations. Its capabilities range from crafting entire one-off cars to providing specific aerodynamic and lightweight componentry, adding functionality and developing the special materials, finishes, colour and trim that are used to such stunning effect by the Atlantic Blue 720S making its debut in Geneva.