AUTOMovie Supercars!!! Lamborghini at the 2019 Geneva Motor Show

Automobili Lamborghini S.p.A. (Italian pronunciation: [lamborˈɡiːni]) is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.

Ferruccio Lamborghini, an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with established marques, including Ferrari. The company was noted for using a rear mid-engine, rear-wheel drive. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division.

New products and model lines were introduced to the brand's portfolio and brought to the market and saw an increased productivity for the brand. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percent.

Lamborghini currently produces the V12-powered Aventador and the V10-powered Huracán, along with the Urus SUV powered by a twin-turbo V8 engine. In addition, the company produces V12 engines for offshore powerboat racing. Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy and continues to produce tractors.

The Geneva International Motor Show:
The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva. The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport. The Salon is organised by the Organisation Internationale des Constructeurs d'Automobiles, and is considered an important major international auto show.

First held in 1905, the Salon has hosted almost all major internal combustion engined models in the history of the automobile, along with benzene- and steam-powered cars from the beginning of the century. Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical breakthroughs, international partnerships, as well as political and social debates, have been announced at the exhibition. The show is regarded as a level playing field for the world's automakers, aided by the fact Switzerland lacks an auto industry of its own.

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