Can Amazon And Hyundai Solve Online Car Sales?

Amazon is piloting a program to allow car dealers to sell Hyundai vehicles through the tech giant's website. The plan is to ultimately offer Amazon customers the same experience they have when buying just about everything else sold on its website — meaning a one-stop shop. The program will begin with the Korean automaker but will expand to other brands before the end of 2024. But selling cars online poses challenges — such as valuing trade-ins and complying with regulations. Among dealers, the project has inspired enthusiasm, skepticism and in some ways, fear.

Chapters:
0:00 - 2:01 Intro - Can Amazon and Hyundai solve used car sales?
2:09 Chapter 1- The shift online
5:13 Chapter 2 - The partnership
7:50 Chapter 3 - The reaction
12:02 Chapter 4 - The challenges

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Amazon, Hyundai, Ford, Honda, General Motors
Additional sources: Hyundai, Amazon, FactSet

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC

#cnbc

Can Amazon And Hyundai Solve Online Car Sales?