DRIVING TOMORROW - Lotus reveals more of its future than ever before in global digital conference pa

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Four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car – Lotus has delivered a series of major news announcements about the ongoing transformation of its business and brand.

Outlining strategic direction and including new product announcements, it is a status update on Vision80, the plan launched by Lotus in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.

And the verdict could not be clearer. As Lotus enters the fourth year of that plan, the transformation is on track and the company has emerged from a challenging 2020 intact and making great progress.