Ford vows its upmarket Vignale range will take the fight to BMW, Audi and Jaguar, as it rolls out four new models over the next year. Vignale versions of S-Max, Edge, Mondeo five-door hatch and facelifted Kuga – the latter as a 'concept' – made their debuts at the 2016 Geneva motor show. Promising a much more emotional Blue Oval, Ford of Europe boss Jim Farley said: 'When we play to our strengths, we can compete and win in Europe even against the premium brands. Vignale is one area where we are going to broaden our appeal.'
- Category
- Cars Rolls-Royce Cars brand R - Marka avto R
- Tags
- Geneva Motor Show, Ford, Ford Vignale, Ford Vignale Range, Geneva, 2016
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