From "unemployable" to $5 million online (using "ugly" funnels)

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Website: https://bobdorris.com/

Bob Doris calls himself "unemployable." After being bullied as a child, he realized he could never work a normal 9-to-5 job because he couldn't stand being told what to do.

In this episode, Bob reveals how he went from making his first $500 while hitting a punching bag in his garage to generating over $5,000,000 in online sales.

He didn't do it by teaching "how to make money." He did it by dominating "weird" niches—from mixed martial arts and survival to modeling and Chinese medicine.

Bob explains why "beautiful websites don't matter" (and can actually hurt conversions), how he uses systeme.io to manage multiple business empires, and the specific "Cash Flow Comeback" strategy he used to turn a stagnant $25k/month business into a $180k/month rocket ship in just 30 days.

This is a masterclass in offer creation, niche selection, and systemization.

In this episode, you’ll discover:
✅ The "Matchbox" Rule: Why you can sell a great offer written on the back of a matchbox (but a bad offer on a beautiful site will fail).
✅ The "Cash Flow Comeback": How he tweaked the positioning of an existing business to jump from $25k to $180k in revenue in one month.
✅ Niche Domination: How to find winning products in obscure markets like grappling dummies and modeling.
✅ Why he switched: How he replaced a "house down payment" worth of expensive software with systeme.io.
✅ The "Partner Up" Strategy: Why trying to learn everything yourself is the fastest way to fail (and what to do instead).

If you think you need a mainstream niche or a fancy design to make millions, Bob is here to prove you wrong.

⏱️ TIMESTAMPS:
00:00:00 Intro and $5 million revenue
00:01:55 Making his first $500 online sale
00:03:25 Early digital product experiments
00:05:33 Why beautiful websites don't matter
00:07:12 Why he switched to systeme.io
00:09:49 Success in diverse niches
00:12:39 Reaching $65k/month recurring revenue
00:13:44 The secret to irresistible offers
00:16:09 Testing offers with paid ads
00:18:20 Strategy for high-ticket sales
00:19:25 Making money in the modeling niche
00:23:09 The cash flow comeback strategy
00:24:32 From $25k to $180k in one month
00:27:42 Essential marketing skills for beginners
00:29:08 The power of a promotional calendar
00:32:25 Why beginners should partner up
00:35:16 Advanced email segmentation tactics
00:37:09 How to maximize a winning offer
00:40:12 Finding profitable product ideas
00:44:11 Difference between SEO and funnels
00:48:47 The gift of location freedom

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