Honda Launches #WhatLiesBeyond Video Campaign

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Added 6 years ago by

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American Honda recently launched a five-video series intended to drive excitement surrounding the autumn global unveiling of an important 2018 motorcycle model. The initial episode, which went live last week on Honda's powersports website and social-media channels, explores the motivation behind riders exploring unknown roads and seeking out new experiences aboard their motorcycles. It features inspiring action and lifestyle footage of a disparate collection of Honda models, while a voiceover concludes, "We know home, but what we don't know is what lies beyond." The video closes with the #WhatLiesBeyond hashtag and the date 10.24.17, which is when the new model will be revealed.