The Cloud is a powerful and radical enabler that offers access to a plethora of virtual services and applications such as data storage, networking and analytics through the internet or dedicated networks. And yet, we have only begun to scratch the surface of the Cloud's potential. Just to give you an idea: In 2022, the cloud market is expected to reach market revenue of $350 billion. To better understand the benefits and challenges that cloud computing presents for our organization, our industry and our jobs - and to harness its potential - Porsche brought together leading IT experts in Stuttgart Zuffenhausen. Together with our colleagues from Cloud Enablement & Innovation Management at Porsche, we organized the first Cloud Innovation Day @ Porsche, a one-of-a-kind in-house exhibition.