Lamborghini announces its roadmap for electrification

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Stephan Winkelmann, President and CEO of Automobili Lamborghini, today presents “Direzione Cor Tauri” (Towards Cor Tauri): a roadmap to decarbonization of future Lamborghini models and of the Sant’Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics in keeping with the marque’s tradition. In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation, and represents Lamborghini’s move towards a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand.