Lexus Electrified - UX300e Message from the Chief Engineer

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In its continued efforts to deliver innovative and amazing experiences, Lexus has recently unveiled its vision for an upcoming generation of electrified vehicles, under the banner “Lexus Electrified".

The “Lexus Electrified” vision targets a fundamental leap in vehicle performance, handling, control and driver enjoyment - even as mobility within our society continues to change with autonomous driving and vehicle electrification.

Evoking the original fun of driving, Lexus intends to use its 15 years of experience in electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future – creating a unique Lexus driving signature with exceptional ride comfort, quietness and craftsmanship.