New Fiat 500 launch in Israel - Olivier François speech

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Olivier François’ inspirational video message was made on the roof of the Lingotto complex in Turin, a symbolic location that brings together the Italian brand’s glorious history and its most famous model, with a vision for a more sustainable future. Lingotto was the factory where the 500 was created, and its roof played host to the legendary track on which the first 500 was tested. A true test track with 2 raised surfaces. The 500 symbolically set off from here “to conquer the world”. And it is here on the roof of the Lingotto complex – a former factory that featured as one of the first conversions of industrial archaeology in the 1990s – where the past and future will come together to create the largest hanging garden in Europe. In addition, here at Lingotto, the innovative structure which astonished even the architect Le Corbusier, is the new Casa 500 museum, nestled within the prestigious Pinacoteca Agnelli art gallery. It explores the past and future, the culture and the icon that acts as an ambassador for Made in Italy around the world.