New Jaguar And Bremont Launch Bespoke Wristwatch Film

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Jaguar And Bremont Launch Bespoke Wristwatch Film
Today Jaguar announces further news in its relationship with the Bremont Watch Company and reveals one of six unique wristwatches to be offered to customers of the six new Lightweight E-types to be built by Jaguar Heritage.

"The Lightweight E-type project is so special that we thought we really needed to create something which complemented the cars and, since most classic enthusiasts also tend to be horophiles, a wristwatch seemed to be the answer," says Jaguar's director of design, Ian Callum.

"Bremont was the obvious choice as a partner, both because we have worked closely together in the past on the clocks for the C-X75 and XJ75 Platinum concept cars and because, like Jaguar, it is a quintessentially British brand.

"We didn't want a watch that was too obvious in terms of design, but something which captured the spirit of the Lightweight in a subtle yet relevant way and I think Bremont has certainly achieved that goal.”

Giles English, who co-founded Bremont in 2002 with his brother, Nick, says the new Lightweight watches provided the firm with the perfect opportunity to take the important step of launching its own, proprietary movement.

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