The 1970s Executive Car Story

In 1970 there was a battle for the British executive car market, with 16 different models available across Europe. It’s a fight that was even more intense by the end of the decade, and it’s something I remember well. This is the sort of car my father was purchasing, and I often went along with him to “kick the tyres” so to speak. I’m not going to talk about ultra luxury cars like Rolls Royce, Bentley, Aston Martin or Jaguar, although Mercedes has snuck in there, mainly because they were used for more regular transportation in Germany. I’m thinking more the premium mass market that was occupied by Rover in the UK and BMW in Germany, and I’m going to stick with large 4 door mostly saloons, no 2-door mid-life crisis cars!

Links to videos on some of the cars I talk about here:
Citroën CX: https://youtu.be/fJIikK432Rs
Citroën DS: https://youtu.be/flMvtuQ_u7M
Citroën SM: https://youtu.be/wXqTkzMB0oY
Ford Granada: https://youtu.be/PSMoIC-tUSE
Opel Omega: https://youtu.be/LcJLE1MEGac
Princess: https://youtu.be/l1xe7RmEwAs
Rover SD1: https://youtu.be/N9L7mrUj3mE
Range Rover: https://youtu.be/vxqc3LpqsJc
SAAB 900: https://youtu.be/QiX9MLp3TxE
Volvo 200 series: https://youtu.be/6CrJthAD9oE
I talked about the British Leyland management / union problems in the Princess Optional Extra video: https://youtu.be/U-yUOnNExfs

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