The BMW Story

BMW have been making vehicles in one shape or another for 100 years. They’ve gone through many directions, but they’ve found their niche in creating sporty luxury cars. Yes, there have been the odd hiccup along the way, but it’s their relentless desire to be the best that has got them there – and I know from personal experience, I’ve worked for one of their many suppliers! For the customers this means a large range of dependable cars that keep getting better. So, just what were those bumps in the road to BMW's dominance, and how did they get to dominate the luxury market?

Steve Saxty's BMW design books: https://www.stevesaxty.com/

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Sources:
https://en.wikipedia.org/wiki/List_of_BMW_vehicles
https://brandingstrategyinsider.com/the-creation-of-bmws-ultimate-driving-machine-campaign/
https://en.wikipedia.org/wiki/BMW_328
https://en.wikipedia.org/wiki/Automobilwerk_Eisenach
https://en.wikipedia.org/wiki/BMW_340
https://en.wikipedia.org/wiki/BMW_501
https://en.wikipedia.org/wiki/Isetta
https://en.wikipedia.org/wiki/BMW_600
https://en.wikipedia.org/wiki/BMW_700
https://en.wikipedia.org/wiki/BMW_M10
https://en.wikipedia.org/wiki/BMW_New_Class
https://en.wikipedia.org/wiki/BMW_02_Series
https://en.wikipedia.org/wiki/Glas_(company)
https://en.wikipedia.org/wiki/BMW_New_Six
https://en.wikipedia.org/wiki/BMW_E9
https://en.wikipedia.org/wiki/BMW_5_Series_(E12)
https://en.wikipedia.org/wiki/BMW_3_Series_(E21)
https://en.wikipedia.org/wiki/BMW_6_Series_(E24)
https://en.wikipedia.org/wiki/BMW_7_Series_(E23)
https://en.wikipedia.org/wiki/BMW_Turbo
https://en.wikipedia.org/wiki/BMW_M1
https://en.wikipedia.org/wiki/BMW_3_Series_(E21)
https://en.wikipedia.org/wiki/BMW_5_Series_(E28)
https://en.wikipedia.org/wiki/BMW_7_Series_(E32)
https://en.wikipedia.org/wiki/BMW_M70
https://en.wikipedia.org/wiki/BMW_M60
https://en.wikipedia.org/wiki/BMW_5_Series_(E34)
https://en.wikipedia.org/wiki/BMW_Z3
https://en.wikipedia.org/wiki/BMW_3_Series_Compact
https://en.wikipedia.org/wiki/BMW_Z8
https://en.wikipedia.org/wiki/BMW_X5_(E53)
https://en.wikipedia.org/wiki/BMW_X3
https://en.wikipedia.org/wiki/The_Hire
https://www.youtube.com/watch?v=fSbHu4vBTEc
https://www.youtube.com/watch?v=iTroUzEIxD0
https://www.autocar.co.uk/car-news/new-cars/bmw-1-series-full-story
https://en.wikipedia.org/wiki/BMW_6_Series_(E63)
https://www.youtube.com/watch?v=zAviiFaGcF0
https://en.wikipedia.org/wiki/BMW_X6
https://en.wikipedia.org/wiki/BMW_X1_(E84)
https://www.youtube.com/watch?v=DuE2eZSDBIY
https://en.wikipedia.org/wiki/Rolls-Royce_Phantom_VII
https://en.wikipedia.org/wiki/BMW_C1
https://www.youtube.com/watch?v=OjB3tDIhl6g
https://en.wikipedia.org/wiki/BMW_2_Series_(F22)
https://en.wikipedia.org/wiki/BMW_2_Series_Active_Tourer
https://en.wikipedia.org/wiki/BMW_4_Series_(F32)
https://en.wikipedia.org/wiki/BMW_X4
https://www.youtube.com/watch?v=1E_DiR-2HOs
https://en.wikipedia.org/wiki/BMW_X2
https://www.youtube.com/watch?v=w5ln_-A3aw0
https://en.wikipedia.org/wiki/BMW_8_Series_(G15)
https://www.economist.com/business/2019/07/11/bmw-tries-to-turn-a-corner-and-loses-its-boss
https://en.wikipedia.org/wiki/BMW_X7
https://www.youtube.com/watch?v=S9WP-HxxTFs
https://en.wikipedia.org/wiki/Hans_Zimmer
https://en.wikipedia.org/wiki/BMW_XM
https://www.youtube.com/watch?v=eItCv1Pxccg

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