New Tata Safari details
Speaking to Autocar India, Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors, confirmed the company will revive the Safari, bringing back a popular name that India was first introduced to all the way back in 1998.
“The Safari glamourised the whole lifestyle segment. For two decades, the Safari stood for prestige, power, performance, and strong presence, and in its new avatar, it will carry forward this strong legacy as it combines the award-winning IMPACT 2.0 design language and the architecture capability of the Omegaarchitecture”, said Chandra.
Compared to the 5-seat Harrier, the new Tata Safari will be aimed at a different set of buyers. Chandra said the new Safari is geared towards “those who are socially active, fun-loving, travel in groups seeking out unique experiences and adventures”.
Tata’s 7-seat SUV made its global debut at the Geneva motor show in 2019 as the Buzzard, and then showcased at the Auto Expo 2020 as the Gravitas. However, Chandra says this new SUV was originally conceived as the new Safari, and has a few subtle elements that are a nod to the original.
#tatasafari #tatagravitas #newsafari
Speaking to Autocar India, Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors, confirmed the company will revive the Safari, bringing back a popular name that India was first introduced to all the way back in 1998.
“The Safari glamourised the whole lifestyle segment. For two decades, the Safari stood for prestige, power, performance, and strong presence, and in its new avatar, it will carry forward this strong legacy as it combines the award-winning IMPACT 2.0 design language and the architecture capability of the Omegaarchitecture”, said Chandra.
Compared to the 5-seat Harrier, the new Tata Safari will be aimed at a different set of buyers. Chandra said the new Safari is geared towards “those who are socially active, fun-loving, travel in groups seeking out unique experiences and adventures”.
Tata’s 7-seat SUV made its global debut at the Geneva motor show in 2019 as the Buzzard, and then showcased at the Auto Expo 2020 as the Gravitas. However, Chandra says this new SUV was originally conceived as the new Safari, and has a few subtle elements that are a nod to the original.
#tatasafari #tatagravitas #newsafari
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